For two years, I tried to run a 250-project pipeline through tools
that were not built for design.
Asana. Trello. Notion. ClickUp. Spreadsheets I kept rebuilding.
Each one promised flexibility. Each one demanded that the team
translate real design work into a generic vocabulary that did not
fit. The result was always the same: weeks of adoption, months of
erosion, eventual abandonment.
What broke, in every attempt, was not the tool. It was the
connective tissue — the decisions, approvals, handoffs,
and specifications that hold a project together. They lived in
nine places at once and in no place reliably. And when leadership
asked me real questions — about productivity, about bottlenecks,
about whether to hire or let someone go — I had to answer with
informed guesswork.
The cost of that gap is not measured in dropped tasks. It is
measured in deals lost upstream of the design phase, deadlines
missed because nobody knew the deadline was at risk, and decisions
made for years on the wrong data.
I built ISSA Project to close that gap, the way design studios
actually work.